Retail

Founded in 1939, United Dairy Farmers was a growing family-owned business operating over 185 stores. With competition introducing new features and opportunities, UDF needed to better differentiate, own, and communicate their position. They asked us to design the store of the future to evolve their prototype store and drive key categories of growth.

Retail

Coke wanted to grow their brand, and Safeway wanted to grow sales of all carbonated soft drinks. We collaborated with teams at both companies to provide a strategic perspective that would celebrate Coke while growing the entire CSD category.

Retail

While Starbucks revolutionized the coffee shop experience, they needed to figure out how to present their brand in grocery and mass retail. They asked us to help them reinvent the coffee and hot beverage aisle to grow the entire category and become the leading premium coffee brand at home.

Retail

The home department was at risk of losing its Target magic. Target asked us to help reinvent the experience—one entire side of the store—to bring guests back and engage them in a new way.