Activating the Physical Store: New Realities, New Opportunities
Blog Post Events
CMA Hosted Webinar: The Physical Store – New Realities, New Opportunities 2.0
Thursday, Sep 9, 2021 12:00 PM – 1:00 PM EDT
Given the increased penetration of eCommerce sales across retail categories, the new path to growth for physical stores lies in excelling at convenience and inspiration. But how to begin? We will examine the most recent innovations in physical store experience and design that are winning today, and what’s coming tomorrow.
In this webinar we will explore how brands and retailers are:
- Delivering delight at retail. Brand partners have the power to help retailers create destinations, experiences, and deliver shopper delight. Too often the power of brands is left sitting on the shelf.
- Innovation, imagination, and bold choices. Presenters will discuss who’s unlocking new possibilities in the physical store today, and what’s coming tomorrow.
- Taming the checkout paradox. It’s the #1 pain point in delivering ease of procurement and fulfillment for shoppers. But solutions can risk lost revenues for retailers and brands, while adding new shopper pain points. We’ll discuss how retailers are overcoming this challenge, and winning.
Presented by Joe Lampertius, President at ChaseDesign
Peter Cloutier, Growth & Commercial Strategy Lead at ChaseDesign