Capabilities
our expertise runs deep
Over the decades, we’ve encountered a diverse range of interesting and challenging work, so we’ve developed a huge depth of capabilities—each powered by human-centered design, each making the others better every day.
Retail
Using the Shopper-Based Design approach we pioneered decades ago and have been evolving ever since, we help our clients drive incremental revenue at full price with shelf-back orchestration strategies and end-to-end retail solutions.
- Shopper-Based Design
- Brand Merchandising
- Category Reinvention
& Evolution - Department Reinvention
& Evolution - Total Store Design

Product
We are a firm built on product design, and we've practiced it at the highest levels since we opened our doors. Leveraging our industrial design heritage, we instinctively put the end-user at the center of our strategy, design, and build process.
Product Case Study
Packaging
All of our packaging solutions take a shelf-back approach, with the shopper and full retail context in mind. So they really work where our clients need them to, which is everywhere shoppers encounter them.
Packaging Case Study
Experience
We create rich, story-driven experiences of all types that blend environments and exhibits with multi-sensory interactions and content to immerse and persuade audiences.
- Innovation Centers
- Events
- Premium Brand Experiences
- Roadshows

Identity
Using human-centered behavioral design, we unearth the true characteristics of our clients’ brands, as well as their companies and constituents.
Identity Case Study
Digital
We deliver seamless shopper experiences through user-first digital engagement, orchestration strategies, and eCommerce solutions.
- Website
- eCommerce
- Mobile
- UX/UI
- Data Visualization

Research
We use a range of relevant and inventive methodologies to build a rich, multi-dimensional understanding of our clients' audiences and unearth the truths behind today's circumstances.
- Qualitative
- Quantitative
